Wigan Athletic has rebranded its junior supporter pages to Crusty's Crew, creating a dedicated social media home for young fans and their families ahead of the 2026/27 season.
The new Crusty's Crew channels are now live across TikTok, Facebook and Instagram. Led by the club's mascot Crusty the Pie, the pages will feature exclusive competitions for junior supporters, behind-the-scenes content, fun challenges, interactive polls and shout-outs throughout the season.
The rebrand sits alongside a new Crusty's Crew junior membership scheme. The social media channels remain open to all young Wigan Athletic supporters and their families, whether they hold a membership or not.
What's on the Crusty's Crew Channels
Content will be created by the club's social media interns and the Crusty's Crew Media Squad – a team of young supporters with a passion for media. The channels will be the first place to find out about family matchday activities, junior events and activities taking place at The Brick Community Stadium and across the borough.
Crusty's Crew Membership
Crusty's Crew memberships are priced at £25, or £20 for Season Ticket Holders. Members receive five free tickets for selected fixtures during the 2026/27 season, alongside accompanying adult ticket offers to help families attend more matchdays together. Each member also receives a membership card and lanyard, a Crusty's Crew sleeve badge and an invitation to Crusty's Chris events.
